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Most of Gen Y 'experts' talk about the 'them and us' phenomenon, and theories about this generation's thoughts and attitudes. Zuza doesn't speak from theory, she knows about Gen Y because she is native to the Gen Y world. She knows the topic from the inside out, she lives and breathes it, she understands their thinking, their ideas and their motivations because they are her own.

If you think Gen Y's are just those kids serving you at fast food restaurants then think again. Gen Y employees are everywhere, in call centres, travel agencies, recruitment companies and are a growing proportion of the workforce. Often highly technical Gen Y are shaping and creating a new business reality for all with their attitudes and ideas and are the future of the World’s workforce.

There has never been a generation like Gen Y, non-responsive to the same managerial styles as other employees, Gen Y do not have the same work ethics and are non-responsive to the motivational approaches that the other generations like. Zuza recognises any company who wants to survive and prosper in the future has to become aware of these differences and learn how to grow and develop with this generation.

In her keynote Y'd Awake, Zuza shares her insider's knowledge of Gen Y, gives refreshing, honest and uncompromising truths about her generation and supplies her audience with relevant and up to date solutions to their Gen Y problems.