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Since starting his own business consultancy in 1998, Paul Watkins has helped a number of corporations in their marketing strategies, with a direct result on bottom line sales for numerous companies.

He has a background in retail marketing, as owner and franchisor of a chain of video rental outlets, and in sales and sales management.

As Chief Executive of Tourism Waikato, he was responsible for marketing. Under his leadership, the organisation won two awards at the 1996 National Tourism Awards: Best Regional Development – for developing the tourism potential of the region, and Best Marketing Campaign – for their South East Asia campaign.

Paul is a graduate of Waikato University in marketing and psychology, holds a Certificate in Direct Marketing and tutors in Direct Marketing. He covers various aspects of marketing, with a strong focus on relationship marketing. Examples from personal experience and successful companies are used to back up the methods explained.

Paul recognises the growing trend away from SALES towards PARTNERSHIPS in business, and this is where his relationship marketing skills come to the fore. The principle is to recognise customers/clients as business partners. Paul works with companies that have previously only paid lip service to this without understanding what it really means or how to implement it.

He advises on how to write effective and informative newsletters that are designed to strengthen the relationship with clients, which helps to sell more products, and creates an obligation towards the company that is adding value through their newsletters.