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Pat Armitstead

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Pat Armitstead, New Zealand’s leader in the Science of Positive Psychology and Humour in the Workplace has a CV that’s not to be laughed at! Included in her giggliography are some ground breaking achievements, testimony to her ability to successfully combine her business acumen, creativity, and wit.

An International Award Winning Business owner she has over 30 years experience in Business Communications, Leadership and Marketing Roles. She has presented over 11,000 hours of keynotes, workshops and seminars reaching an astounding 55,000 people throughout Australasia.

The acknowledged expert has appeared on National Television and Radio programmes and been featured in newspapers and magazines throughout Australasia reaching over six million people. Pat says "you can't lift your bottom line if your people are down", and is helping business leaders improve KPI's through the effective use of humour in communications and the development of a high trust environment.Pat uses a unique combination of Joyaudit (c), Joyprogramme, Joycoaching (c) and Joyevents (c) to achieve specific objectives, improvements and outcomes in all levels of management, leadership, customer service and sales.

These strategies utilise humour and positive psychology as Joyagents to produce Joystates. As a result the workforce is energised and motivated, individual and group confidence is elevated, and morale and team spirit is reinvigorated which creates a new model for ongoing harmony and unity.

Armitstead is a literal "ideas factory" combining sound business communications with creativity and the notion of good humour to create effective and productive work environments. Her philosophy and concepts align easily with best business practice and support business leaders to lift their bottom line.


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