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Mark is one of Australia’s foremost social researchers. He trained as a Psychologist and his research into the different generations is recognised internationally. By taking the social pulse of the workforce and the community he is able to analyse the emerging trends and communicate the implications these will have on our lives. He is variously described as a demographer, social commentator, and futurist.

He is an acknowledged expert in:

• Social changes: the emerging household and community trends.

• Demographic shifts: Australia’s ageing and geographically changing population.

• Employment issues: From the older worker to managing and retaining Gen X & Y.

• Customer trends- marketing & selling to the ever-changing consumer.

• 21st Century training and education: communicating with today’s learners.

• Management shifts: leading teams in changing times & bridging the generation gap.

In our fast moving times every industry, organisation, or brand is just one generation away from extinction. Mark McCrindle focuses his qualitative research to help leaders in sales, marketing, HR, and management understand and adapt to these changing times and trends.

Organisations commission Mark to conduct research and then speak or consult with them to help them better understand and engage with the diverse generations and market segments. His expertise is in facilitating research groups of customers or employees to get to the real issues, and in helping clients apply the findings to make real changes. He is frequently called upon to give keynote speeches, workshops and training seminars.

Mark graduated from the University of NSW with a BSc (Psychology) and then completed a Masters degree majoring in Social Trends. He is the Director of the research agency McCrindle Research which specialises in social research across the Asia Pacific. He is a consulting trainer with the University of Sydney and an adjunct lecturer with Edith Cowan University.

As the founder and Director of The Australian Leadership Foundation Ltd, Mark McCrindle is one of Australia’s foremost leadership experts. His organisation researches new leadership, management, and communication styles, and equips business people with these essential leadership skills.

Mark is a member of the Australian Market & Social Research Society and is qualified with the research industry’s highest accreditation: QPMR (Qualified Practising Market Researcher). He has conducted research and spoken for organisations across most industry sectors.

Mark is highly regarded for his presentation skills. He often delivers opening keynote addresses at conferences and is equally at ease in delivering his expertise in staff workshops or executive briefings.

Examples of topics Mark covers in his talks and Leadership Seminars include:

Personal Leadership skills

Interpersonal Leadership strategies

Current Trends, New Futures

From Builders & Boomers to Xers & Y’s

Recruiting, Retaining, & Training Diverse Generations

The Gold in the Grey

Marketing and Selling to Generations Y & Z

Understanding and Engaging with Today’s Students

Marketing and Selling to Generations Y & Z

Recruiting, Retaining, & Training Diverse Generations

Leadership in the 21st Century

Communication Skills for the 21st Century