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Having worked in the fields of sales and marketing for over 25 years, Jonar’s most recent role was that of IBM’s E business Software Manager where he also worked with the IBM Olympic Committee, and was IBM’s industry and media spokesman for deep-computing and high-technology. Previous roles at IBM included the Consumer Manager for Asia Pacific South.

Before joining IBM, Jonar was the Sales & Marketing Director at Acer Computer, where he also headed Acer Software Pty Ltd. Prior to that, he held senior marketing positions at Compaq, including roles as Manager of Communications, Distribution, Education, and Retail.

Jonar is the author of the best-selling Prentice Hall’s Illustrated Dictionary of Computing (Pearson) now in its third edition. He is the technology writer for Butterworths’ Australian Legal Dictionary, and the Student’s Legal Dictionary. He was also the Technical Editor for the Consumers’ Association publication called How to Buy a Computer. With his intimate understanding of technology and society, he is often called upon to serve as an ‘expert witness’ to the legal profession. As a member of the Information Technology Sub-committee for Standards Australia, Jonar has written standards for Software Development and System Documentation. He was the co-founder of the Australian Information Technology Society, where he served for six years.

Jonar is now a Director of the Sydney College of Divinity, and Chairman of the consulting firm, Logictivity Pty Limited, and CEO of Plutonium, a media and publishing organisation. His latest book is called How to Lose Friends and Infuriate Your Boss, following the successful release of How to Lose Friends and Infuriate People and How to Lose Friends and Infuriate Thinkers. Merchandise is also licensed to ABC Enterprises and the Ink Group. How to Lose Friends and Infuriate Lovers, is due in June 2007. His first suspense thriller, called Z, was released May 2005.

He writes and conducts courses on technology, leadership, management, advertising, and marketing. For over fourteen years he has presented courses and in-company training programs. He also taught for three years at the Australian Institute of Management and three years at TAFE. He is an award-winning debater, arguing cases for censorship, security, customer service, technology in education, and technology in society. Jonar presents courses on subjects relating to technology, leadership, management, motivation, thinking skills, teamwork, advertising, change, and politics. He co-founded the New Leaders’ Forum (where he served for six years) funded by Johnson & Johnson, McKinsey & Company, and Qantas Airways. He was also a member of the steering-committee of the New Leaders’ Foundation whose lectures have been held at the Royal Military College, Duntroon, and the University of New South Wales.

Jonar was recently a non-executive director for a leading education institution, and advises many chairmen and CEOs at board-level. He is also an executive coach and assists some of Australia’s top executives when they need some technical, professional, market, or management advice.