Donald Cooper
Every business is faced with increased competition, shrinking margins and more demanding customers. The battle for customer “ownership” and long-term profitability is tough ... and getting tougher! Mediocrity is no longer an option!
Donald Cooper transforms businesses! He helps business owners and managers to rethink, refocus and re-energize their business to create three key outcomes:
– Compelling, customer-owning value that will 'grab' their target customers, differentiate them from their competitors, make them ‘famous’ and grow their bottom line.
– More effective management practices that will create innovation, commitment and accountability at every level of the organization.
– A Plan to create a more profitable future – a simple, one-page Plan that will inform, focus, challenge and inspire everyone in the organisation on what the business commits to become – a more profitable market leader in 3 to 5 years.
Simply put, Donald helps business owners and managers to proactively and effectively work “on” their business ... to visualize an extraordinary, profitable and sustainable future and then to manage the business to create that future.
Donald doesn’t just talk about it. He has actually done it ... and done it well! He started work at the age of six, sweeping the floor in the family business for 5 cents a day. Long hours and low pay ... excellent early training for an entrepreneur.
He earned an undergraduate business degree and an MBA from the University of Western Ontario followed by 20 years as a world-class manufacturer (Cooper Sporting Goods) and 14 years as one of Canada's most innovative retailers. Donald has succeeded and failed ... and succeeded again. Along the way he received seven Awards of Excellence for marketing and business innovation.
Warning**:** Donald’s presentations are not for wimps! His unique and powerful insights into what’s really wrong with most businesses today, and how to fix it, will inform, challenge, inspire and disturb. To get the most out of Donald’s presentation requires self-awareness, the ability to see extraordinary possibilities, the courage to face reality and a willingness to change.
Testimonials
There are a number of indicators which clearly distinguish a "great" speaker from a good one ... but the reason you are a great speaker is that you have done what few can do: have a lasting impact on individuals. It is now two months after the event and people are still talking about your presentation and your advice.—National Speakers Bureau, Canada
When our conference registrants evaluate a presentation as a 10 out of 10, I am very pleased with the outcome. However, when a majority of conference registrants rate a presentation as a 20 out of 10, I know that you have exceeded our expectations.—Federated Co-operatives Ltd
Donald Cooper has been a featured speaker for Mackenzie Financial Corporation on three separate occasions. His presentations have had such a profound impact that many dealers have written to say that their business lives have been changed permanently for the better. I recommend Donald as a speaker for any organisation.—Mackenzie Financial Services Inc.
A compelling bottom-line business message...brilliantly delivered!—Editor, Profit Magazine
Favourite quotes
We are all human beings marketing to other human beings. How damned complicated should it actually be?
The stress in people's lives and their assumptions about what will make that stress go away determine what and where they buy.
More information
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