Bruce Cotterill
From launching his own computer company at the age of 22, to leading one of New Zealand’s biggest ever debt restructure programmes as CEO of Yellow Pages Group, Bruce Cotterill describes his career as a "vertical learning curve".
Bruce Cotterill is a career CEO and Company Director who has excelled in a number of dynamic sectors and in a range of extremely demanding change oriented roles. He is a “transformation leader” with extensive experience across a range of industries – notably media, property and retail – and a variety of ownership models, including public company and private equity.
As a CEO he has lead turnarounds at real estate group Colliers, Kerry Packer’s ACP Magazines, and iconic New Zealand sportswear company Canterbury International. Originally a Board Director at Yellow Pages Group, in 2008 he was asked by shareholders to step in as CEO for the purposes of leading that Company through a period of dramatic change, whilst also leading a the restructure of the Company’s $1.8 billion of debt.
Bruce is a passionate leader of change, and is genuinely interested in business performance improvement. By focussing on enhanced personnel engagement and improved customer orientation he has continuously delivered vastly improved results through his involvement in organisations.
As a speaker and consultant, Bruce is a highly regarded business communicator and assists organisations to maximise their profitability through what he calls “The 7 Principles of Profit”. He is one of New Zealand’s leading conference keynote speakers, a wonderful storyteller who adds humour and inspiration to his presentations.
In his “spare time” he is a husband, father, lifeguard, ageing triathlete and competitive ocean swimmer.
Testimonials
Bruce's presentation contained the key elements of leadership and profitability we were seeking. Critical business philosophies succinctly expressed.—National Coordinator, The Professionals
Excellent presentation - a first class performance. Your mix of humour with business experience makes the principles and suggestions you put forward both credible and easy to understand. The manner in which you can take reasonably complex management principals and reduce them to "why haven't we been doing this for years" material for participants, stamps you as very rare in today's business speaking world.—CEO, Stadium Australia
Favourite quotes
Unless your organisation is changing by at least 20% per year, you are losing your position in the marketplace.
Our people are more capable than we think. Break down the walls! We must allow everyone to become a hero.
More information
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