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Max Hitchins

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In Australia and New Zealand Max is known as the ‘Hospitality Doctor’. In Asia, they call him the ‘Profit Magician’. In America he’s been called the ‘Wizard of Oz’. In fact, he is all three.

Max Hitchins is a leading hospitality industry consultant, writer and speaker. From his start in hotel management in Moree, New South Wales, Australia, in the 1950s, Max has gone on to study the industry throughout Australia and the world. He has introduced many cost effective and innovative ideas to the marketing and management of licensed establishments...

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Testimonials

  • I write to congratulate you on your professional presentation. This presentation prompted us to think and look for business in a different way by providing the attendees with ideas and contacts for future business.—Tourism Training Australia

  • I found it most helpful that the ideas you presented would either fit into our existing system or would not disrupt the systems we have in place. In the words of West Texans "You done good!"—T & S Eateries, New Mexico, USA

  • You created an incredible feeling of 'teamwork' and made us a cohesive force as we prepare to enter the 'new age' of hotel business. We look forward to you leading us through next year's GM's conference in China.—Swiss Belhotel International


Favourite quotes

  • "My Grandfather once told me there were two groups of people in this world. The first take all the credit and the second do all the work. He told me to always try to be in the second group. There was less competition!." Indira Ghandi

  • If there is light in the soul, there will be beauty in the person. If there is beauty in the person, there will be harmony in the house. If there is harmony in the house, there will be order in the nation. If there is order in the nation, there will be peace in the world.

  • Take Time To Think - The four T principle.


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