Jeremy Moon
Jeremy Moon is CEO of Icebreaker and is Chairman of betterbydesign – the ‘design in business’ strategy for New Zealand.
Jeremy was 25 when he started the iconic Icebreaker outdoor clothing brand in 1995 after a chance meeting with a merino wool grower. Prior to starting Icebreaker, he completed a masters degree in marketing specialising in consumer behaviour.
Icebreaker is built from 100% pure merino wool direct from the Southern Alps of New Zealand, and is now the largest buyer of merino wool in the world. They transform about 20% of New Zealand’s entire merino wool clip into high value clothing that is sold in 1600 stores across 22 countries. Sales have increased over 800% in the last four years.
Jeremy has grown his Wellington-based team to over 70 people, and the company also has offices in Melbourne, Hamburg, Vancouver and Sun Valley, USA.
Icebreaker has a design-led culture and is a great example of a new business model based on innovation that is creating an iconic international brand for New Zealand.
Testimonials
Outstanding. Presented in an interesting way.... Really great to have something that applies to all businesses but from a perspective outside security - refreshing! ...for someone so young he showed that innovation and determination can create a successful business.—NZ Security Industry Association
Favourite quotes
There are no mistakes in business, only learnings.
Icebreaker is an ideas company. We are not manufacturers. We bring together an existing production skillbase in a new way to create fabrics and clothing that offers a very real point of difference.
More information
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