Resources

Tips for successful meetings

To select the best speaker for your event and optimise your investment follow this ten point rule.

  1. Clearly define your event objectives.
  2. Define and profile your audience.
  3. Define your required communication outcomes.
  4. Define your communication mix – how much information, education, entertainment, motivation etc.
  5. Set a theme for all speakers to focus on.
  6. Clearly define your brief for each speaker.
  7. Appoint speakers who can meet the brief and tie in with the theme.
  8. Stick with your plan. If it changes start at step one again and check your decisions are still appropriate.
  9. Fully brief each speaker before the event.
  10. After the event debrief and review. Have you achieved the objectives? What value has accrued from increased morale, good ideas and insights implemented as a result of this event?