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Geoff Wake has helped both local and overseas businesses to lift the performance of their people since 1996. As principal of Amalgam Consulting Ltd, he provides strategic advice, inspirational addresses, coaching and quality seminars to help businesses get the very best from their people. His focus includes sales, customer service, management, personal and business development.

Geoff’s success as a manager started early when, after his time as a management trainee, he was promoted to Assistant Manager of The Grand Chateau, the youngest in this position in the Tourist Hotel Corporation.
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Geoff Wake has helped both local and overseas businesses to lift the performance of their people since 1996. As principal of Amalgam Consulting Ltd, he provides strategic advice, inspirational addresses, coaching and quality seminars to help businesses get the very best from their people. His focus includes sales, customer service, management, personal and business development.

Geoff’s success as a manager started early when, after his time as a management trainee, he was promoted to Assistant Manager of The Grand Chateau, the youngest in this position in the Tourist Hotel Corporation.

From here Geoff entered the tourism industry where he worked in over 50 countries. His achievements include starting up a South American-based tour company which is still in operation today, some 16 years later.

Returning to New Zealand, Geoff continued his success in the role of sales management. In this position Geoff grew the sales of an Auckland based niche travel-wholesale business by three times over a three-year period.

His ability to significantly increase performance and profits has seen Geoff own three very successful businesses of his own and led him to work with many of New Zealand’s best known companies.

Geoff believes that for businesses to get the best from their people they must take a holistic approach to managing performance. While effective strategies to select, develop and retain high performers is essential, Geoff is adamant that success is determined by good execution. Organisations must ‘do the right things’ as well as ‘do things right!’

Geoff resides in Auckland, New Zealand, he is a Certified Behavioural and Values Analyst, certified in the TTI TriMetrix System and is a NLP-NS Master Practitioner and Certifying Trainer through the International Society of Neuro-Semantics. His interests include golf, skiing and mountain biking. He is also a Rotarian and enjoys studying philosophy.